DA-8, Collaborating Agencies Intensify Promotion of Jackfruit in EV
Anchored on the theme “Changing Lives through Jackfruit Science and Technology”, a Farms and Industry Encounters through Science and Technology Agenda (Jackfruit Fiesta) was conducted at the Visayas State University (VSU), Baybay City on August 6-7, 2012.
In line with this, a Forum and Agribusiness Roadmap Development Workshop was held which was aimed at intensifying the promotion of jackfruit industry in the region. Dr. Jose L. Bacusmo, VSU President sets the tone of the whole day workshop when he quipped, “We develop technologies but never reach the market. It is very important to bring our technology to the market and help our economy.”
RED Antonio G. Gerundio of the Department of Agriculture concurred with Dr. Bacusmo’s statement by reiterating Secretary Proceso J. Alcala’s recommendation to improve the product packaging of jackfruit in the region. He likewise shared the goal of making jackfruit a national commodity. “We need to create innovative strategies to rapidly develop this industry,” he enthused.
Ms Arianne Aldeza, representing the National HVCDP Directorate, advised the industry players to know the market potential of jackfruit and study its supply chain value to raise the level of competitiveness of the region’s jackfruit industry.
It may be recalled that the region has been grooming jackfruit as a commodity champion. In fact, the Eastern Visayas Integrated Agricultural Research Center (EVIARC) has conducted worthwhile researches to improve its production technology. One of its significant breakthroughs is the registration of three varieties produced in the region, the Burabod, Baybay Sweet and EVIARC Sweet to the National Seed Industry Council (NSIC).
In his presentation of the status of the region’s jackfruit industry, Dr. Carlos S. dela Cruz, Superintendent of RIARC Abuyog disclosed that there are existing 223ha planted with 34, 820 jackfruit trees in the region and 97ha with 15, 170 trees are fruit bearing.
Representatives from the private and government sectors likewise affirmed the developing markets for jackfruit. Dir. Honesto F. Baniqued of the National Agribusiness Corporation (NABCOR) said that jackfruit has a lot of market potentials. Thus, he exhorted the participants to engage in an economically viable jackfruit venture. Ms Nemelita Sungcaya of the Agribusiness and Marketing Assistance Division (AMAS) likewise challenged the key players to strengthen the partnership between the producers and processors as well as improve the product distribution and marketing.
Dr. Roberta Lauzon of the VSU’s Food Science and Technology Department discussed the many uses of the fruit’s pulp, rags, seed coat, leaves and latex. She also revealed various food products derived from the jackfruit pulps and co-products.
Meanwhile, Mr. Job Abuyabor, a Magsasakang Siyentista and the number one jackfruit producer in the region, shared that marketing was a major issue among jackfruit growers. Through the support of the DA-8 and its collaborating agencies, this problem was later addressed.
And speaking of marketing problem, Mr. Desiderio Belas, Leyte Provincial Director of the Department of Trade and Industry, committed to help jackfruit growers sell their produce and enroll jackfruit as priority crop under the National Industry Clustering Program of the agency.
The day-long event culminated with the crafting of the agribusiness roadmap for jackfruit, along with the simultaneous holding of the media conference, jackfruit product demonstration and poster making contest. (Calesterio, R.Q.)