DA-RFO 8 Kicks off Massive Info Campaign on RTL and ASF thru Two-day Media Interaction

Created on Monday, 23 September 2019 Published Date

Heeding the call for all the regions to embark on massive information campaign on what the government is doing to address the current "hot issues" in the agriculture sector, a two-day presentation of DA's 2019 Programs and Services in the form of Media Interaction has been held in Tacloban City with no less than DA8 Chief Milo delos Reyes, leading the group of technical staff, responding to a barrage of questions on the falling rice prices as well as the continuing threat of African Swine Fever (ASF) which reportedly harbor negative impressions among consumers and stakeholders of the local rice and hog industries in the Philippines.

More than 30 private media practitioners, and government info officers gathered together at the Leyte Park Hotel, this City, to listen to the updates on the ongoing activities that the DA and partner-agencies are undertaking to cushion the impact or put under control these pressing issues or challenges besetting the country today.

"Ever since the news broke out concerning some hogs dying in Rizal, Bulacan and other parts in Luzon, we have already monitored some places in Region 8 where sporadic incidence of hog diseases have been observed and reported to us by concerned LGUs, but thankfully, after gathering and examining the samples, all of which yielded negative results," RED delos Reyes averred.

Right now we're continuously providing round-the-clock surveillance and monitoring in the different entry and exit points, the DA Official further revealed. "We have already talked with fellow stakeholders, like the Military and the PNP, not to mention fellow gpv't workers to help our quarantine officers and some DA J.O. employees to man checkpoints and coordinate promptly with the regional office to tighten up our biosecurity measures, he added.

As to the continuing drop of palay prices, RED delos Reyes somehow dispelled the speculation or notion that this is widely occurring in the region. According to DA8 Chief, if ever this could happen, only those provinces with harvested rice-surpluses will most likely suffer.

Delos Reyes further expressed his observations about the lack of viable farmer associations or cooperatives. He then sought the support of the media men and women to help the DA in giving out timely, accurate and useful information so that more groups will be involved in providing solutions instead being part of the problems themselves.

The mainstream media and gov't information officers from different agencies and LGUs were called for this 2-day event not only for the presscon where they asked probing questions from DA officials, but also to share their expertise and suggest ways to improve info-dissemination by crafting communication messages suitable to different media platforms and channels.

Aside from the twin issues on rice and hogs, updates on the banner programs and special projects like the HVCDP, Corn, Livestock and the Philippine Rural Dev't Project (PRDP) were tackled. However, status of PRDP implementation was discussed during the 2nd day session with Deputy Projector Director Jenny Lyn Almeria as the main presenter or discussant.


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