I. Title                         Market Development Services

II. Rationale

Background

The Department of Agriculture has envisioned institutionalizing the concept of “Agriculture as Agribusiness”. It recognizes the need for farmers and fisherfolk to move from present state of subsistence to one where they are driven to produce in order to meet demands in both domestic and international markets.

Therefore, the emphasis of market-driven production is for farmers and fisherfolks to program their activities in response to economic signals, make production more efficient and farming more profitable. In essence, it seeks to transform farmers and fisherfolks into entrepreneurs.

Read more: Agri-Marketing Assistance